The Luxury Strategy: Break the Rules of Marketing is a must-read for anyone interested in understanding the secrets behind successful luxury branding. Written by two leading experts in the field, Jean...-Noël Kapferer and Vincent Bastien, this bestselling guide offers a unique blueprint for luxury brands and companies.
The book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing 'rules' upside-down. The authors explain how luxury is not just about price or exclusivity, but about creating an emotional connection with customers through craftsmanship, heritage, and storytelling.
Throughout the book, the authors provide insightful case studies of iconic luxury brands, showcasing how companies like Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren transformed small family businesses into global brands.
In its fully revised second edition, The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. The book rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses.
The book also has a new section on marketing and selling luxury goods online and the impact of social networks and digital developments. This section emphasizes the importance of adapting to the changing landscape of luxury marketing and embracing digital technologies to reach customers on a global scale.
In conclusion, The Luxury Strategy: Break the Rules of Marketing is an essential read for anyone interested in luxury branding. The book provides a comprehensive guide for luxury brands and companies to manage their brands effectively and achieve profitability in an ever-changing market.
Introducing the TRANQUIL NIGHTS 600 Thread Count 100% Cotton bed sheets! Experience the luxury and durability of hotel sheets right in your own bedroom. Made with the highest quality long staple premi...um cotton fibers, these indulgent sheets have a soft and silky sateen weave that will keep you comfortable all night long. Plus, our Eco-friendly sheets retain their softness for a lifetime and resist fading.
This twin bed sheet set comes in a luxurious 3-piece set, including one flat sheet, one fully elasticized fitted sheet with a 17" deep pocket, and one standard pillowcase. The fitted sheet has deep pockets that can fit mattresses from 9" to 20", making it a perfect fit for most bed sizes. Our classic Z hem tailored stitch gives the bedding a hotel collection look, making it a classic addition to any bedroom décor.
At TRANQUIL NIGHTS, we take pride in our products' quality and craftsmanship. Our team of skilled artisans measures each bed linen individually and stitches them to perfection. We only use natural long staple cotton fibers to create an extra deep pocket sheet set that is of superior quality. Additionally, we ensure that no harmful chemicals are used in the fabric and test it thoroughly for meeting performance standards like no pilling, shrinkage, color fastness, tear strength, and thread count authenticity.
The TRANQUIL NIGHTS sheets are certified according to the OEKO-TEX Standard 100, which means they meet environmental and social standards. Our vertically integrated factory is certified for ISO-9001:2008, ISO-14001:2004 & ISO-18001:2007, and is SEDEX, OEKO-TEX, and BSCI compliant, ensuring sustainability, environmental responsibility, and corporate social responsibility.
We are confident that you'll love the quality and feel of our TRANQUIL NIGHTS bed sheets. That's why we offer a 100% satisfaction guarantee. These breathable cool sheets use specially compacted yarns made from 100% long staple cotton, making them sweat-wicking and temperature-balancing to keep you cool during summer and warm in winter. They are a great gift idea for Valentine's, Mother's Day, Father's Day, and Christmas.
In conclusion, the TRANQUIL NIGHTS 600 Thread Count 100% Cotton bed sheets are the epitome of luxury and comfort. Their high-quality materials, luxurious design, and craftsmanship make them an exquisite bedding addition to any home. Try them out today and experience a peaceful and tranquil night's sleep every night!
NYDJ Women s Ami Skinny Legging Jeans Dark Black Luxury
The NYDJ Women's Ami Skinny Legging Jeans in Dark Black Luxury are the perfect choice for those who are looking for a stretchy, comfortable and ultra-flattering pair of jeans. Made from 100% cotton, t...hese jeans have a sturdy and high-quality fabric that will last you for years to come. The jeans are made in the USA or imported to ensure that you receive a high-quality product.
These skinny jeans for women are designed to have all-over compression, giving you a second-skin fit. Its innovative and cutting-edge denim blend is a perfect combination of stretch and comfort that’s second to none. The Ami Skinny Women’s Jeans flatter every inch of you, giving you sculpted legs, a tucked tummy, and lifted curves you will love.
Aside from its all-over compression feature, these jeans also feature the exclusive Lift Tuck Technology that will shape and support your curves for an always-sleek silhouette. Its proprietary slimming panel with a patented crisscross design lifts, slims, and flattens in the front for a more flattering fit.
With a classic five-pocket styling, a zip fly with button closure, and an 11 inch leg opening, these jeans are versatile and can be used for any casual occasion. Whether you’re going out for a lunch date, spending time with family or friends, or simply running errands, these jeans are perfect for any laid-back look.
In terms of measurements, the inseam runs 29 inches, the front rise is 9.75 inches, with a leg opening of 10.5 inches. Due to the Lift Tuck Technology, it is recommended to select one size down from what you usually wear for the best fit.
Overall, the NYDJ Women's Ami Skinny Legging Jeans in Dark Black Luxury are a must-have for any fashion-conscious woman. With its all-over compression, exclusive Lift Tuck Technology, and comfortable and stretchy fabric, these jeans are perfect for a second-skin fit with style and comfort combined.
The BLANKNYC women's pant is the perfect choice for women who want to look stylish and chic without compromising on their beliefs. Made with luxury vegan leather, this pant is beautifully crafted with... 60% polyurethane and 40% viscose, providing both elegance and durability.
This pant is designed to make you feel confident and comfortable at the same time. With a high-rise super slim skinny fit, it accentuates your curves while the waistband sits just below the belly button, making it a flattering choice for women of all shapes and sizes.
The pants are imported, featuring a zipper closure, and are machine washable, making them easy to maintain. [BLANKNYC] has been breaking fashion boundaries since 2007 with its urban attitude and stripped-down irreverent edge. They create approachable clothing with obsession-worthy fits, fabrics, and designs without sacrificing quality.
The BLANKNYC women's pant is the perfect addition to a woman's wardrobe for spring, summer, winter, or fall. You can wear them over neutrals or make a bold statement with a splash of color. Dress them up or down and wear them over a cami, crop top, or tank top. The possibilities are endless with this versatile pant.
Jeans made from premium material with comfort in mind, this pant is meant to be worn casually around the house or on a night out with your friends. The front rise is 11.5", leg opening is 9.5", and inseam is 29". They are designed to fit like a glove, giving you the ultimate combination of style and comfort.
In conclusion, the BLANKNYC women's pant is the perfect choice for any woman who wants to feel confident and stylish without compromising on her beliefs. With its luxurious vegan leather material, super slim skinny fit, and versatile design, it's an investment in both style and ethical fashion.
BLANKNYC designers are known for their ability to break fashion boundaries and create stylish, high-quality clothing that stands out from the rest. The [BLANKNYC] Women's Luxury Clothing Stylish Cropp...ed Jeans are a perfect example of this forward-thinking approach.
These cropped jeans feature a high-rise waist with a slightly relaxed fit through the leg, making them comfortable and easy to wear. The heavily faded black wash with faux-leather star patches adds a cool, edgy vibe to any outfit. The classic five-pocket design is accented with inset rivet details and tonal topstitching, while black hardware lends a sleek finish.
Crafted from a blend of 95% cotton, 4% polyester, and 1% spandex, these jeans are soft, stretchy, and durable. They can be easily cared for with machine wash and tumble dry. The waistband features a brand patch at the back waist and a zipper fly with a button closure, ensuring the perfect fit every time.
These stylish crop pants are perfect for spring and summer, and can be paired with a variety of tops to create endless outfit options. Dress them up with a blouse and heels, or keep it casual with a t-shirt and sneakers. Whatever your style, these jeans are a timeless classic that never goes out of fashion.
In summary, the [BLANKNYC] Women's Luxury Clothing Stylish Cropped Jeans are a must-have addition to any stylish woman's wardrobe. They offer premium quality, trendy design, and versatile wearability that will make you stand out from the crowd.
The NYDJ Women's Barbara Bootcut Jean in Luxury Touch is a stylish and comfortable jean that every fashion-conscious woman needs in her wardrobe. These jeans are designed with a zipper closure for a s...ecure and snug fit.
The Barbara Bootcut Jean in Luxury Touch Denim is made with high-quality, soft and luxurious touch denim that is sure to hug your curves in all the right places. The bootcut style flatters your figure and elongates your legs, making you look taller and slimmer.
These jeans come in a versatile dark wash that is perfect for dressing up or down. Wear them with a blazer and pumps for a business casual look, or pair them with a crop top and high heels for a night out on the town.
But what really sets these jeans apart is the NYDJ slimming technology that will keep you looking and feeling confident all day long. The Lift Tuck Technology flattens your tummy, slims your hips and thighs, and lifts your butt, giving you a flattering silhouette.
Overall, the NYDJ Women's Barbara Bootcut Jean in Luxury Touch is a must-have for any woman looking for a comfortable and stylish jean that will make her feel confident and beautiful. With its flattering fit, luxurious denim, and slimming technology, these jeans are sure to become your go-to wardrobe staple.